Question: During a recent interview you attended for internship placement, the interviewer suggested that strategic marketing planning was a crucial exercise for the success of the

During a recent interview you attended for internship placement, the interviewer suggested that strategic marketing planning was a crucial exercise for the success of the Organization over the long term and has asked for your comment. Discuss this statement highlighting the various components of a strategic plan and the importance of these components to the strategic success of any Organization. Illustrate your answer with any Organization of your choice.

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