During a search for purchase information, which factor increases the probability that a brand will be selected? . Brand parity b. Product viability C. Brand ambiguity d. Brand equity Flag question During the internal search process for product information, a key objective for creatives and brand managers is to: a. make sure the company's brand is part of the consumer's set of potential alternatives. b. have the brand in the person's cognitive map. c. have information readily available to consumers. d. make sure the company's brand is part of the consumer's inert set