Question: During low consumer effort, information available from a small sample ( assumed typical of the larger population ) influence judgments. For instance, if a couple

During low consumer effort, information available from a small sample (assumed typical of the larger population) influence judgments. For instance, if a couple of your friends mention that a new CD by a particular group is good, you might have favorable judgments regarding that CD because you may assume that everyone thinks it is good. This relates to the bias of
a. external search
b. representativeness
c. reinforcement
d. law of small numbers
e. base-rate information
During low consumer effort, information available from a small sample (assumed

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