Question: During our class discussion about Customer Satisfaction and Loyalty , Professor A introduced in his lecture slides a model depicting four Customer Relationship Groups with

During our class discussion about Customer Satisfaction and Loyalty , Professor A introduced in his lecture slides a model depicting four Customer Relationship Groups with suggested strategies and level of resource commitment for each group . The four Customer Relationship Groups were labeled with the following names : Elephants , Giraffes , Donkeys and Gorillas OPushers , Pullers , Intermediaries and Gatekeepers Potentials , Segments , Targets and Influencers Strangers , Butterflies , Barnacles and True Friends

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