Question: During strategy formulation, any organization has to conduct external analysis and internal analysis. If you are working in Pak Suzuki limited as the head of

During strategy formulation, any organization has to conduct external analysis and internal analysis. If you are working in Pak Suzuki limited as the head of Sales and Marketing. What external and internal factors will you consider before launching a new car variant, which will compete with upper segment cars of the competitors like Honda and Toyota? (05 marks)

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