Question: During the creative process, what type of document is used to clarify the communication strategy, provides an inspirational starting point, and helps to gain alitignment

During the creative process, what type of document is used to clarify the communication strategy, provides an inspirational starting point, and helps to gain alitignment amongst the team.

brand identity standards

creative brief

communication strategy

none of the aboveDuring the creative process, what type of document is used to clarify the communication strategy, provides an inspirational starting point, and helps to gain alitignment amongst the team.

brand identity standards

creative brief

communication strategy

none of the above

What is the second step in the strategic brand management process?

Growing and sustaining brand equity

Measuring and interpreting brand performance

Designing and implementing brand marketing programs

Identifying and developing brand plans

During the creative process, what type of

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