During this final phase of consumer behavior, I might begin to have some doubts. I might question my decision as to whether or not I made the right decision. Was the Prius Plug-in right for me? Maybe I should have chosen the Avalon. I might even have had a Lexus! These types of doubts are best described as Choose... Choose... Toyota wanted to enter the luxury segment of the automobile industry. They were targeting a new group of consumers and offering a "new" product- or at least a new brand to reach these new customers. Such a growth strategy is best described as The cheapest Lexus has a higher price than the most expensive (comparable) Toyota This you-get-what-you-pay for type of high-end positioning strategy is best described as Choose... One of the most important pieces of information the dealership collects about its customers is the zip code. You'll find more Corollas in some zip codes and more Lexuses in other zip codes. There is a whole new science, known as that uses census data - and other big data - to understand what types of consumers live where Choose... During this final phase of consumer behavior, I might begin to have some doubts. I might question my decision as to whether or not I made the right decision. Was the Prius Plug-in right for me? Maybe I should have chosen the Avalon. I might even have had a Lexus! These types of doubts are best described as Choose... Choose... Toyota wanted to enter the luxury segment of the automobile industry. They were targeting a new group of consumers and offering a "new" product- or at least a new brand to reach these new customers. Such a growth strategy is best described as The cheapest Lexus has a higher price than the most expensive (comparable) Toyota This you-get-what-you-pay for type of high-end positioning strategy is best described as Choose... One of the most important pieces of information the dealership collects about its customers is the zip code. You'll find more Corollas in some zip codes and more Lexuses in other zip codes. There is a whole new science, known as that uses census data - and other big data - to understand what types of consumers live where Choose