Question: Dylan has found that ever since he started sending personalized notes to his clients, he has built deeper relationships with them. He has seen his

Dylan has found that ever since he started sending personalized notes to his clients, he
has built deeper relationships with them. He has seen his customers become more loyal to
his company so now he always sends personal notes for birthdays and big life events,
what is this an example of?
Quality control
TQM
Innovation
Benchmarking
 Dylan has found that ever since he started sending personalized notes

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