Dynamic Pricing, also known as surge pricing, demand pricing, or time$-$based pricing, is a strategy where businesses set flexible prices for products or services based on current market demands. Companies adjust prices in real$-$time or near$-$real$-$time in response to various factors such as supply and demand, competitor pricing, customer behavior, and other external conditions.

Questions for Class Discussion:

Balancing Profit and Ethics: Can dynamic pricing be both profitable and ethical? What strategies can companies employ to balance these interests?

Consumer Education: Should companies educate consumers about why and how prices change? Would this education improve acceptance of dynamic pricing?

Impact on Different Consumer Segments: How does dynamic pricing affect vulnerable populations? Should there be safeguards to protect certain groups?

Alternative Pricing Models: What are the pros and cons of uniform pricing vs$.$ dynamic pricing? Are there hybrid models that offer a compromise?