Question: Dynamic pricing with cannibalization: If demand is price-sensitive with D(p) = 2400 - 24p, and we assume we can set two price points, what is
Dynamic pricing with cannibalization: If demand is price-sensitive with D(p) = 2400 - 24p, and we assume we can set two price points, what is the combined revenue if we start with price 30 and then switch to price 10, assuming 3% of customers are strategic and patient and will wait for the lower price even if they were willing to buy at the higher price (see page 4 of the packet)
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
