Question: Dynamic Programming Practice Problems ( with answers on next page ) 1 . Marketing Budget Money Spent 1 0 0 , 0 0 0 2

Dynamic Programming Practice Problems (with answers on next page)
1. Marketing Budget
Money Spent
100,000200,000300,000400,000
TV 20406070
Online 306080100
Print 10506080
Company has a budget of $600,000 for a new product rollout which can be spent in $100,000
increments per media channel (TV, Online or Print).
A maximum of $400,000 can be spent in any marketing channel.
Customer reach is shown for each expenditure amount.
Company wants to maximize reach. How should it spend the budget?

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