Question: Dynamic Programming Practice Problems ( with answers on next page ) 1 . Marketing Budget Money Spent 1 0 0 , 0 0 0 2
Dynamic Programming Practice Problems with answers on next page
Marketing Budget
Money Spent
TV
Online
Print
Company has a budget of $ for a new product rollout which can be spent in $
increments per media channel TV Online or Print
A maximum of $ can be spent in any marketing channel.
Customer reach is shown for each expenditure amount.
Company wants to maximize reach. How should it spend the budget?
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