E 1) For the marketing plan project, I will work with a partner. Her name is Stefney Christian. 2) Our new product for the marketing plan project is to create/ launch new Indian spices. 3) We are launching our new Indian spices under Maggi Co. Text only submission Part 1 - 50 points See details for part 1 below on page 5 Cover Page (see example on page 4) Introduction - half page, single spaced Situation Analysis o Company analysis - half page, single spaced; This section provides background info on your company. Competitive market analysis 1 page, single spaced; use a table in Microsoft Word (go to Insert - Table, then select the # of squares you need); This section provides details on your top competitors. Works Cited (should have at least 2 sources for part 1) All 47%8:46 PM MKTG 201 - Marketing Plan Project Details PART 1 - Due date on course calendar INTRODUCTION of the Product or Service - 12 paragraphs - Describe your new product or service and how it will fit into the intended market - What problem does your new product or service solve? This introduction will also become part of your Executive Summary when you write part 4 of the marketing plan. The example plan has an Executive Summary - you will write the Executive Summary in part 4. This introduction is just a brief introduction to your new product or service SITUATION ANALYSIS Company Analysis - half page single spaced - Introduce the company-provide background info on the company and its leaders (CEO, COO, CFO) - What is the company's mission statement? - Mission Statement definition Sels out the organization's basic purpose for being - Example - American Red Cross: "Provide relief to victims of disaster and help people prevent, prepare for and respond to emergencies. Can you find into on market share or size of the company? What are the companys resources-manufacturing, distribution, retail locations? What does - What are the company's weaknesses? What does the company not do as well as its the competitors? - Does the company have a strong Corporate Social Responsibility (CSR)? Do they sponsor fundraising events, support environmental initiatives, or give back to the community? Competitive Market Analysis - 1 page single spaced; use a table/chart in Microsoft Word by going to Insert - Table - Write an introductory paragraph providing information on the overview of the competitive landscape for your company and your new product service What is the marketing strategy (target market and 4 Ps) for each of these firms? Which companies are your top 3-4 competitors? - What is each firm's positioning? - What are each competitor's strengths and weaknesses? How would each competitor react to a product being introduced that competes with their product in the market? - Does the competition have a competitive advantage in the market? Is it sustainable? y do PART 2 - Due date on course calendar External Market Environment-one page single spaced You to the different to that could