Question: E 4 . 2 ( L 0 1 , 2 ) , AP The owner of a boot store, Lucy, is trying to better understand
EL AP The owner of a boot store, Lucy, is trying to better understand the profitability of her business. It incurs fixed costs for store rent and insurance totaling $ per month. It sells each pair of boots for $ ; each pair costs $ to purchase from the supplier. Last month, the store's results were disappointing, as it sold only pairs of boots. The store usually sells pairs per month. Required a Create a graph of Lucy's situation, including a line for total revenue and a line for total costs. Identify the breakeven point on your graph. b Last month, was the store's activity level above or below the breakeven point? What was its income or loss at the level of activity achieved last month? How much income does it make in a normal month? c What are some possible reasons for the store's drop in sales this month? What suggestions do you have for Lucy to increase sales next month to return to normal levels? How could your suggestions affect the business's breakeven point? Prepare and analyze traditional and contribution margin income statements.
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