E$-$Business plan $$ Report and presentation $(35\%)$

Word$/$time limit:

$$ Report: $2,500$ words $+/10\%$

$$ Presentation: $5$ minutes $($max$.)$ per group. Video.

Weighting: $35\%$

Individual$/$Group: Group

Due date: Week $10$:

Assessment Overview

This assessment is a mandatory submission, which means that in order to pass

this unit of study, you must submit this assessment.

For this assignment, you will be working in groups to develop an E$-$Business

plan for an existing organisation of your choice. Your submission will be in two

parts:

$1.$ a report $(30\%)$

$2.$ a group presentation $(5\%).$

This assessment supports unit learning outcomes $3,4$ and $5.$

Assessment details

Working in groups of $5$ members, this assignment requires your group to apply

the learning from Modules $1-10$ in developing an E$-$Business plan for an

existing organisation of your choice. You may choose any organisation to work

on for this assessment, however, you must ensure that you have access to the

information required to develop an E$-$Business plan. Please consult with your

Lecturer about the appropriateness of this choice.

Your submission will be in two parts:

$1.$ a report

$2.$ a group presentation.

$2$

The following steps outline how this assessment should be approached.

Step $1$: Form your group.

Students are to be organised into a group by Week $5.$

Step $2$: Choose your organisation.

As a group, select the organisation for which you will develop an E$-$Business

plan. It can be based anywhere in the world, Large or small business.

Step $3$: Develop your report.

Create the report using the following structure $($no$.$ of words is provided as a

guide$).$

$1.$ Introduction $$ explain what your plan is all about $(200$ words$)$

$2.$ Background $-$ provide a brief summary of the new$/$improved E$-$Business

initiative$/$the product or service$/$the organisation $(300$ words$)$

$3.$ Analysis $$ includes an outline of:

o Industry, market $($i$.$e$.$ buyers$)$ and competitors $(400$ words$)$

o Positioning, Value Proposition, Key Segments $/$ Target Market

$(400$ words$).$

$4.$ Action plans and recommendations: Include areas that are relevant to

your plan, such as a$.$ Technology $($hardware$/$software$/$cloud computing $-$

SAAS model$)$; b$.$ Improved areas such as security$/$payment

methods$/$order fulfillment$/$customer service$)$; c$.$ Marketing areas, such as

website design, social media, mobile marketing, SEO and SEM, online

advertising $($The total no$.$ of words for this section is $1000$ words$).$

$5.$ Conclusion $(200$ words$)$

$6.$ References $($use the Harvard referencing method$).$ There is no minimum

or maximum number of references. Use what you think is necessary for

your plan.

$7.$ Appendix $($not compulsory to use$).$

One group member uploads the REPORT onto Assessment No$.3$ report

Turnitin link, before the due date.

$3$

Step $4$: Create your Presentation.

Create a $5-$minute VIDEO with a maximum of five $(5)$ slides $($PER GROUP$).$

One person in the group VIDEO link onto Assessment No$.3$ Presentation

$($Turnitin$)$ before the due date.

Additional considerations for the report

$$ Note that the focus is on developing and implementing the E$-$Business

plan. It is not a review or audit of an organisation$$s E$-$Business

capabilities.

$$ Use examples and images to help explain your plan. Don$$t describe

things $$ apply the concepts.

$$ The plan is to be $1\mathrm{.}5-$spaced $($a standard $12-$point font should be used$).$

$$ Ensure your plan maintains an appropriate standard in writing. It should

be checked for spelling, consistency, and clarity of expression.

Submission details

The report will be submitted through Turnitin as a $.$DOC or $.$DOCX or $.$PDF

files.

The report and presentation are uploaded separately onto Turnitin $-$ See the

Assessment No$.3$ area for the Turnitin submission links.

Assessment criteria:

Report

$1.$ Theory application and analysis.

$2.$ Recommendations.

$3.$ Research and referencing.

$4.$ Writing style$/$expression$/$structure$.$

Presentation

$1.$ Relevance of the content.

$2.$ Presentation and communication skills.

$3.$ Audience engagement.

See separate marking rubric document