e: Get a first-hand feel and some experience in designing a digital marketing plan for a small companys website. Then, you can evaluate for yourself if you want to get involved in digital marketing in the future! Even if you dont want to specialize in digital marketing, after you complete this group project, you will have some experience in the field. This is a useful skillset since digital marketing strategies are becoming a steadily more important part of the marketing process. Overview: For your second assignment you are tasked with creating a digital marketing plan for an e-commerce website. Your deliverables are a written report (worth 15%) and a 10-15 minute PowerPoint presentation (worth 5%) summarizing the highlights. See below for details. Written Report (Digital Marketing Plan) 15% Create a digital marketing plan to effectively bring in traffic to your website with the aim of maximizing sales. You will be selling a fictitious brand of 5 products. It can be any tangible products (not services). For example, it can be basketball shoes (5 different styles). It can be key chains (5 different styles). Create a name for your brand. Note: You will use this brand name and product line in the future (Group Project #3 after you complete Group Project #2). Timeline: Your digital marketing plan should be created with the plan of being implemented in the first half of 2022 (6 months from January to July). Budget: A budget plan is not required (how much fictitious money you will be using for your plan). However, if you include a simple budget plan, you will get extra marks. For the budget plan, you can assume you have $100,000 fictitious money to spend for the first six months. Customer Persona/Target Segment: While the creation of a customer persona is not required it is always important in marketing to know who your target segment is. As a minimum describe who your main customer segment is (using one or more of the four segmentation bases) and