e target market profile sections below for your target segment. (14 marks) Generic data is shown for geographic, demographic, psychographic and behaviouristic variables. In the four response boxes, include only the information that is relevant to your target segment. Add information by: a. copying and pasting any generic data that is accurate; and b. typing in any other information or words that will help make your target segment clear. NOTE: Make sure to include information for all the bolded elements to ensure receive full marks for the question. a. Geographic Data - Generic Information Where does the target segment work and live?

For what do the segment members use technology? - Tech Uses: Leisure; recreation and socializing with friends; professional and work situations; medical and personal care, home care, family care, etc. Enter Psychographic information related to your target segment in the response box for personality iraits, leisure activities, media habits, and technology uses. d. Behaviouristic Data: What is the core reason the segment uses the product? - Main Occasion for Use: Travel, leisure, work, home care, family care, socializing with friends, etc. What product benefits are most important to the target segment? - Main Product Benefit(s) Sought: Entertainment, self-improvement, fur status, taste, speed, performance, etc. a. Geographic Data - Generic Information Where does the target segment work and live? Country: Canada Region(s): Atlantic; Quebec; Ontario: Prairies; British Columbia Enter geographic information related to your target segment in the response box for country and region. b. Demographic Data What is the age range of the regment? Age: Infant; under 6;611;1217;1824;2534;3549;5064;65+ Which genders are included In the segment? Gender: Male, Female, Other What income range is found in the segment (related to occupation)? , - Income: Under $24,999;$25,000$34,999;$35,000$49,999; $50,000$74,999;$75,000$99,999;$100,000$149,999;$150,0 socializing with friends, etc. What product benefits are most important to the target segment? - Main Product Benefit(s) Sought: Entertainment, self-improvement, fun, status, taste, speed, performance, etc. How frequently do segment members use the product? Frequency of Use: Multiple times daily, daily, weekly, every few months, annually, etc. How often do segment members purchase the product? - Frequency of Purchase: Daily, weekly, monthly, every few months, annually, etc. Enter Behaviouristic information related to your target segment in the response box for personality traits, leisure activities, media habits, and technology uses. target segment. (14 marks) Generic data is shown for geographic, demographic, psychographic and behaviouristic variables. In the four response boxes, include only the information that is relevant to your target segment. Add information by: a. copying and pasting any generic data that is accurate; and b. typing in any other information or words that will help make your target segment clear. NOTE: Make sure to include information for all the bolded elements to ensure receive full marks for the question. a. Geographic Data - Generic Information Where does the target segment work and live? Are there predominant ethnic background(s) within the segment? Ethnic Background(s): No specificity: Specific lenter ethnic backgrounds of interest] Enter demographic information related to your target segment in the response box for age, gender, income, and ethnicity. c. Psychographic Data: What personality traits are common in the segment? - Personality Traits: Social, compulsive, extroverted, introverted, intuitive, analytical, judgmental. How do members of the segment like to spend their leisure time? Leisure Activities, Hobbies, and Interests: Politics; music; sports; the arts; entertaining; fashion; gaming; health and fitness; travel; food; gardening; cars; movies; arts and crafts; the environment. How do the segment members most commonly gather information about the