Question: E . The Pioneer Software Company has developed software for organizing and playing music on a computer. The software contains a number of unique features
E The Pioneer Software Company has developed software for organizing and
playing music on a computer. The software contains a number of unique features
that have been patented so the company's future has looked bright.
However, it appears that a number of the patented features were copied in similar
software developed by the Raider Digital Company, a huge software company
with annual sales revenue in excess of $ billion. The executives of Pioneer
Software are distressed that Raider Digital has stolen their ideas; they fear that
Raider's marketing power is likely to enable it to capture the market and drive
Pioneer out of business.
In response, Pioneer has filed a lawsuit against Raider for patent infringement.
With attorney fees and other expenses, the cost of going to trial win or lose is
expected to be $ million. Pioneer feels that it has a chance of winning the
case, in which case it would receive $ million in damages. If Pioneer loses the
case, it gets nothing. Moreover, if Pioneer loses the case, there is a chance
that the judge would also order Pioneer to pay for court expenses and lawyer
fees for Raider an additional $ million cost
Raider has countered by offering Pioneer $ million to settle this case out of
court.
Using decision tree analysis, determine in the steps below what Pioneer Software
Company should do
NOTE: In parts and you MUST provide a copies of decision tree and of
your Excel calculations, respectively, for problem E to be graded. You
sare also reminded to submit all of your computer files for this problem
with your completed exam to the "Final Exam" link on Bb Failure to
provide any of these deliverables will result in this problem NOT being
graded.
Draw the decision tree for this problem and annotate it with the expected
monetary values where appropriate.
In a space created below this part, you must present HERE a copy of
your fullyannotated decision tree.
a In new lines entered below this part, state the decision that the Pioneer
Software Company should make.
b In new lines entered below this part, briefly state the criterion that was
used to arrive at this decision.
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