Question: ? _ _ _ e x p l a i n s t h a t m a r k e t e r s

?___explainsthatmarketersshouldusefewerlevelsofbrandhierarchyforlow-involvementproducts,whilecomplexproductsrequiremorelevelsofhierarchy.
Question16options:
a)
Principleofsimplicity
b)
Principleofsurvival
c)
Principleofgrowth
d)
Principleofrelevance

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