EACH ANSWER NEEDS TO BE MINIMUM OF 200 WORDS 1 A marketing plan provides a road map for a companys marketing decisions It helps to ensure that a companys marketing activities and strategies are aligned Outline and explain in detail the main components sections that are essential to include in the marketing plan 2 Provide detailed explanations and examples for the following pricing objectives Profit oriented Sales oriented Status Quo oriented How does the implementation of a pricing objective affect a companys marketing strategy 3 Explain and give examples of the following Paid media Owned Media Earned media Provide two advantages and two disadvantages of each 4 Describe in detail and explain some of the major challenges facing marketers currently and in the future As a marketer what would you do to prepare for these challenges

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Question: EACH ANSWER NEEDS TO BE MINIMUM OF 200 WORDS! 1. A marketing plan provides a road map for a companys marketing decisions. It helps to

EACH ANSWER NEEDS TO BE MINIMUM OF 200 WORDS!

1. A marketing plan provides a road map for a companys marketing decisions. It helps to ensure that a companys marketing activities and strategies are aligned. Outline and explain in detail the main components/sections that are essential to include in the marketing plan.

2. Provide detailed explanations and examples for the following pricing objectives:

Profit oriented
Sales oriented
Status Quo oriented

How does the implementation of a pricing objective affect a companys marketing strategy?

3. Explain and give examples of the following:

Paid media
Owned Media
Earned media

Provide two advantages and two disadvantages of each.

4. Describe in detail and explain some of the major challenges facing marketers currently and in the future? As a marketer what would you do to prepare for these challenges?

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