each answer require justification as to why it is chosen

Stores like Mydin, Giant, and Lotus act as wholesalers when they ____________.

A. take delivery in whole-lot quantities

B. sell directly to consumers

C. sell products for distributors

D. sell to contractors or restaurant owner.

Technology firms like Samsung and Huawei usually allow customers to try a sample product and are then questioned to see if they would buy or use it again in one test before it is launched. This is referred to as _______.

A. premarket testing

B. market testing

C. alpha testing

D. concept testing.

The manufacturer decided for Beats by Dr. Dre headphones to advertise in the "lifestyles" sections of newspapers published in major cities. However, this does not produce a significant response in terms of sales. Which of the following most likely points to a malfunction in how people communicate with one another?

A. The message was decoded incorrectly.

B. The message was not transmitted.

C. The message was not received by its intended audience.

D. The message was encoded incorrectly.

The process by which a new product or service becomes widely used across a market segment is known as ____________.

A. new product introduction

B. lead user dispersion

C. diffusion of innovation

D. the product life cycle.

Tudung Truffle, a Muslimah fashion store, has decided to expand its existing stores and operations. It intends to start sending out a catalog and sell its products online. Tudung Truffle is adopting _________________.

A. an omnichannel strategy

B. exclusive distribution

C. selective distribution

D. an extreme value strategy.

When Honda tries to understand what customers are looking for when they want to buy a new hybrid SUV, Honda is thinking about the ________ component of the product offer.

A. core customer value

B. associated services

C. augmented products

D. product support.

When it comes to Integrated Marketing Communication (IMC), the appropriate communication channel to use is __________.

A. the conventional distribution method that is followed in that specific retail industry

B. regional radio stations, newspapers, and radio networks, as well as network advertising

C. the one that will connect to the desired recipients

D. the one that is capable of encoding data the most effectively.

Wonderbrew aims to get its Halal Kombucha Tea available everywhere in Malaysia, like grocery stores, convenience stores, restaurants, and vending machines. The more exposure the products get, the more they sell. The company is employing a (an) ________ strategy.

A. intensive distribution

B. exclusive distribution

C. selective distribution

D. competitive distribution.

Yi Ling is the marketing manager for a franchise restaurant chain. She employs a target return pricing strategy because her company's main objective is to _________.

A.increase profits

B.increase sales

C.decrease competition

D.build customer satisfaction.

Yusof Daler estimates the average cost of his Russian Honey Cake is RM40 regardless of whether he is making 5 or 15 cakes that day. He adds a standard markup to the RM40 estimate to determine his price. Yusof Daler is using a________ pricing method.

A. improvement value

B. value-based

C. cost-based

D. reference-based.