Question: Each Answer word count should be 300 and above Question 1 To develop an effective positioning a company must study competitors as well as actual

Each Answer word count should be 300 and above Question 1 "To develop an effective positioning a company must study competitors as well as actual potential customers." Describe in detail how can you develop an effective positioning. Question 2 Critically analyse the following statement: Marketers typically focus on brand benefits in choosing points of parity and points of difference that make up their brand positioning." Question 3 Compare and contrast brand equity and customer equity

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