Each blank is worth 2 points. Question 19 (2 points) The part of the new product development process that involves offering a product for sale on a limited basis in a defined geographical area to determine the reactions of potential customers is called A In class, we saw an example of Wendy's doing this with their new "Black Label Burger" product. Question 20 (2 points) A A is defined as a statement indicating the liability of the manufacturer for product defects. For consumers, it serves as a confirmation of the quality or performance of a branded good or service. Each blank is worth 2 points. Question 19 (2 points) The part of the new product development process that involves offering a product for sale on a limited basis in a defined geographical area to determine the reactions of potential customers is called A In class, we saw an example of Wendy's doing this with their new "Black Label Burger" product. Question 20 (2 points) A A is defined as a statement indicating the liability of the manufacturer for product defects. For consumers, it serves as a confirmation of the quality or performance of a branded good or service