Each Element can be rates on a four-point scale: A=Outstanding generator of value and advantage - of genuine strategic significance B=Valuable, but not crucial source of advantage C=Useful, but probably of declining significance D=already declining in significance and unlikely to be sustainable V R I O S Skills 1. Sam Walton values-"Associates" concept B 2. Labour turnover average 50% less than industry standards A 3.Positive attitude culture among employees B Competencies & Capabilities "Save Money, Live Better" concept B Three beliefs - Service to customers,respect for the individual and striving for excellence A Logistics Inventory systems B A Other Strategic Assets Supply chain bargaining power Key V: Value-creating potential R: Rarity L: Limitability O-Organisational appropriability S: Substituability A Comments Happiness and well-being of customers Low levels of inventory