Each group must pick up a topic for the strategy project, which can be any aspect of marketing strategy, such as a product strategy or a distribution strategy for a local, small business, or for a local, non-for-profit organization like a church or the local branch of Red Cross. Groups must email the topic to the instructor for approval before starting the project. Ideally at least one member of the group should interview the owner or the manager of the chosen local firm or organization to identify the specific strategy topic for its project. Additionally, group members should conduct relevant research such as industry trend and local market characteristics. On the basis of critical information-collected and rigorous analyses of the market conditions and the firm's circumstances, a set of recommendations relevant to the chosen strategy topic such as product or distribution should be articulated. A report with a maximum of 20 pages double-spaced must be prepared The group project is worth 32 points.