Question: Each Key Factor of the Internal Audit Process should be analyzed with its guiding question and offer a specific example related to B Fernandez &

Each Key Factor of the Internal Audit Process should be analyzed with its guiding question and offer a specific example related to B Fernandez & Hnos Inc (https://www.bing.com/ck/a?!&&p=e15ca8e5f4b51d06JmltdHM9MTY4MjgxMjgwMCZpZ3VpZD0xM2NhZjI3NC1lYTgwLTY4M2QtMWVjNi1lMmQ0ZWIxMDY5OTAmaW5zaWQ9NTE4OQ&ptn=3&hsh=3&fclid=13caf274-ea80-683d-1ec6-e2d4eb106990&psq=bfernandez+y+hnos&u=a1aHR0cHM6Ly93d3cuYmZlcm5hbmRlei5jb20v&ntb=1.)

1. Planning Do managers at all hierarchical levels plan effectively? Does the company use strategic management concepts? 2. Organization Are job descriptions and specifications clear? Do managers delegate authority well and is the structure of the organization adequate? 3. Lead and Motivate Is employee motivation high? 4. Control Are the organization's reward and control mechanisms effective? 5. Organizational Culture Does organizational behavior often allow management to implement changes quickly and easily? 6. Marketing

a. Market Research and Target Market Analysis - Is the company conducting and using market research effectively? Are the markets effectively segmented? Is the organization well positioned among competitors?

b. -Are the product quality and customer service good?

c. Product/Service Prices- Are the company's products and services adequately priced?

d. Promotion of products/services- Does the company have an effective promotion strategy? Is the company's presence on the Internet excellent compared to its rivals?

e. Place or distribute products/services - Are today's distribution channels reliable and cost-effective?

f. Investment decision (capital budget) - Can the company raise the necessary short-term and long-term capital through debt or equity?

g.Financing decision- Where is the company financially strong and weak as indicated by financial ratio analyses?

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