Question: Each morning , MaxMax StenbackStenback stocks the drink case at MaxMax ' s Beach Hut in Naples comma FloridaNaples, Florida . MaxMax ' s Beach

Eachmorning,
MaxMax
StenbackStenback
stocks the drink case at
MaxMax's
Beach Hut in
Naples comma FloridaNaples,Florida.
MaxMax's
Beach Hut has
120120
linear feet of refrigerated display space for cold drinks. Each linear foot can hold either
fivefive
12-ounce cans or
threethree
20-ounce plastic or glass bottles.
View the information on the cold drinks.
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The beverage stand can sell all drinks stocked in the display case each morning.
Read the requirements.
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Question content area bottom
Part 1
Requirement 1. What is the constraining factor at
MaxMax's
BeachHut? What should
MaxMax
stock to maximizeprofits? What is the maximum contribution margin he could generate from refrigerated drinks eachday?
The constraining factor is
linear feet of shelf space
.
MaxMax's
should stock the drink with the
highest
contribution margin per unit of constraint.
Part 2
Complete the product mix analysis to determine which product would maximize
MaxMax's
profits.
Max's Beach Hut
Product Mix Analysis
cola-cola
bottled water
tobe-cola
12 oz. Cans
20 oz. Bottles
20 oz. Bottles

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