Each PART should be 12 paragraphs in length. PART 1: IDENTIFYING THE CUSTOMER AND PROBLEM Choose a target segment for a Louis Vuitton product or service. Describe the typical primary decision maker in this segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve and what needs or wants your product/service will fulfill. PART 2: FACTORS INFLUENCING CUSTOMER DECISIONS Provide a brief profile of the target segment you selected using specific variables from at least three of the following categories: Geographic characteristics: e.g., location, region, population size or climate. Demographic characteristics: e.g., age, gender, family size, family life stage, income, occupation Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, personality, attitudes, reference groups, beliefs. Behavioral: e.g., buying situation, level of involvement, frequency of use, brand loyalty. B2B/organizational buying considerations: e.g., individual factors, organizational factors, business environment factors, type of business PART 3: REACHING THE CUSTOMER Based on this profile, identify 2 to 3 marketing communication or promotional tactics you believe would be effective at reaching this target segment and briefly explain why they are a good fit.