Question: each question 5 line Part One: Please answer two questions out of the following three questions: (10 points each question) 1. You are a newly

each question 5 line each question 5 line Part One: Please answer two

Part One: Please answer two questions out of the following three questions: (10 points each question) 1. You are a newly hired as a marketing manager in a company selling products in the business-to-business sector. Currently, the company only has a limited website containing electronic versions of its brochures. You want to convince the directors of the benefits of investing in the website to provide more benefits to the company. How would you present your case? 2. Imagine that you are about to set up a business online. Explain how you would go about investigating the micro-environment as part of your situation analysis. 3. How should the e-commerce manager monitor and respond to technological innovation

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