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Identify and explain the five different competing marketing orientations that a company can adopt to drive its marketing strategy $(20$marks$)$

Discuss five micro$-$environmental factors that affect, positively or negatively, Marketing

Managers' ability to create value for and relationships with customers $(20$marks$)$

African University College of Communications $($AUCC$)$ has plans of acquiring $50$

laptops for its staff in the coming academic year. List and define the steps in the business

buying decision process that AUCC will use to acquire the laptops $(20$marks