Question: 1-Describe the major trends and forces that are changing the marketing landscape in automobile marketing with special reference to Toyota-Lexus in KSA Hnt Answer:

1-Describe the major trends and forces that are changing the marketing landscape

1-Describe the major trends and forces that are changing the marketing landscape in automobile marketing with special reference to Toyota-Lexus in KSA Hnt Answer: Page 31 2-Describe the various environmental forces that affect Lexus ability to serve its customers, especially in this rapid digital advancement society. Hint Answer: Page 90 3-Discuss how Lexus differentiates and position their products for maximum competitive advantage in the marketplace Hint Answer: Page 198 4-Choose any brand of lexus and then wisely place it approriately the stage in the product life cycle it is in,support your answer with justification Hint Answer: Page 262 5-List atleast five major challenges faced by Lexus in current scenario and frame five marketing strategies which will boost their business especially when government has allowed female driving from 2018 onwards.

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