Each question is a multiple choice question.

Valued at 5 points each. You may answer as many questions or as few as you wish. You have the other midterm which is valued at 250 points. Once again, you may answer as many or as few as you wish or none at all. Always select the BEST answer when you select a question to answer. 1) A non paid form of communication where by you cannot control the content. a. IMC b) advertising c) promotional strategies d) public relations 2) What is the purpose of an advertorial? a. A) to inform/provide content and also to increase the intent of the consumer to purchase b) Demonstrate mixed messages in the communication c) to allow people to spend more time thinking about the advertorial d) to confuse the consumer. 3) Media buying includes: a) Analyzing the metro markets or regional markets b) considering CPM (cost per thousand) c) knowing the CDI and BDI d) all of the answers are correct 4) If you were leading the team for the pitch what component would you select to get started on your campaign? A) economic indicators B) Media Buy C) Focus on the information for writing the press release d) Looking at positioning strategies of the competition 5) Why is it important to understand the different shopping patterns of a very diverse market (trade area)? A) gives you a better idea of how to reach the primary and secondary target markets B) Is more interesting than just coming up with an idea that does not have any relevance to the target markets C) So that you can grow wiser in your career path d) There is no rationale for understanding various shopping patterns of a diverse community