each question must be between 900 and 1100 words. Please note that you must provide relevant theoretical support of at least one existing marketing theory and/or concept you studied in this unit. Paraphrasing, appropriate in-text citations, and correct end of document references are required (Use - Harvard Referencing Style).

Question 7 Due to the increasing competition in the shopping centre where his hair salon is located, Alex feels he needs a new promotion strategy to elevate his market share. What key issues should Alex consider when deciding on his promotion strategy? 10 marks) Question 8 What are the major factors that a company should consider when deciding which International markets to enter? Illustrate your answer using an Australian retailer as an example [10 marks] (Section 8 Total: 20 marks)