Each student is to develop a marketing strategy for a product with a new opportunity (e.g. market development, product development, diversification). It is recommended to discuss your proposed product idea with the professor prior to completing the project. Students must design and conduct relevant marketing research for the selected topic, and an effective marketing strategy must be developed based on the analysis of this research. The presentation should include a clear and insightful introduction and well-developed conclusions, and must demonstrate application of marketing principles and marketing terminology.

Each student should include:

1. Introduction/Overview

2. Research

3. Target Market

4. Product

5. Price

6. Place

7. Promotion

8. Conclusion