Each student will identify a brand currently using an example of some form of social media as part of their overall brand and/or marketing strategy. The student will prepare, submit and deliver a detail.

1. Business Identification/Brief Description

2. Description of the Social Media Used

3. Objective(s) of the Social Media Effort

4. Audience Targeted bring it to life as a persona (photo, name, narrative)

5. Findings

6. Evaluation What you think they do well/not well; your view?

7. Recommendations How could the brand improve their social efforts?