Each team will submit a Marketing Plan using the Marketing Plan Template found on the CountryManager website. The plan will serve as your roadmap for market expansion, plant location, and initial entry strategies for the countries in which you plan to expand. While your plans will evolve as your team$$s strengths and weaknesses emerge and market opportunities and challenges arise, it is helpful to have a well$-$researched and articulated plan to get started.

Your Marketing Plan should be a maximum of three pages. Only include information for the countries you plan to enter $($as per your Country Attractiveness Analysis$).$