Each term will only be used once. Two points each. Partial credit will be awarded.

promoting and selling products or services to a specific segment.

designed to allow users to check$-$in at locations.

paid and commercial messages that is purchased by a brand to reach

a consumer segment.

those who consume content but do not actively engage or

participate.

the practice of delivering content to a user based on their

geographic location through IP address, device ID$,$ GPS$,$ geo$-$fencing,

etc.

the creation and maintenance of personal and business

relationships through platforms.