Earlier in this unit we analyzed the data given to us by the Neo Avant-Garde International School. From the data we established that there is a group of churners who have the following characteristics:

High Social Media Usage Members of the Chess Club High Smart Phone Usage

We then designed and distributed a questionnaire to this target group of churners to ask them why they were churning. The questionnaire revealed that churners struggled with the content taught in the music lessons in the second and third months of school. The data from our questionnaire showed that the churners typically quit when the class moved from studying music generally, to studying music very theoretically. By using your text analytics skills, you distilled from the open ended questions that students churned to avoid having to learn sheet music! The music after-school curriculum is as follows:

Months 1 - 2: Singing lessons and rhythm games. Months 3 - 4 onwards: Sheet music and music theory. Month 5 8: Instruments. Months 9 12: Making popular music. Develop a marketing campaign that is targeted at churners, to encourage them to continue with their music lessons for the whole year.

Could anyone help me with this assignment?