Earlier you completed a segmentation exercise on a product or service you know well $($MOBILE PHONES $/$ CELL PHONES$).$ Build on that analysis to answer the following questions:

$(1)$What is an under$-$served and potentially important segment for the

product or service? From a top$-$down perspective, does this segment

make sense for the company? Support your perspective in reference to

the company$$s resources, brand image, strengths and weaknesses

etc... Explain.

$(2)$From a financial point of view, is this segment attractive? Assume you

are only serving this segment in Massachusetts and use the attached

Excel file $($in combination with any assumptions you may need to

make$)$ to estimate the market size for this segment.

$(3)$Repeat your market size analysis but assume you are investigating

whether to enter the New York market. Use the New York Excel file to

inform your analysis.

$(4)$In what way do you think consumer expectations for the product or

service you have chosen varies between Massachusetts and New York?

Why?

$(5)$Which of the two options is more financially appealing to your company

and why?