Question: Eassy Question : (40 Marks) 1. Explain how customer lifetime value analysis can be applied to improve all aspects of the customer lifecycle. (20 Marks)

Eassy Question : (40 Marks)

1. Explain how customer lifetime value analysis can be applied to improve all aspects of the customer lifecycle. (20 Marks)

2. Explore the legal and ethical constraints on implementing relationship marketing using digital media. (20 Marks)

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