EASY HELP PLEASE

a What is a focus group? b. 10. What is secondary data? Give example & What is the U.S. Census? b. c Know and Understand the following: 11. Demand-Based Pricing Accomplish by surveying potential customers to determine the maximum you can charge Cost-Based Pricing Pricing based on adding a markup to your wholesale costs Competition-Based Pricing Pricing based on looking at what your competition charges for the same product/Service Decision is to charge less, the same, or more Break-even Point: Number of units you must sell to cover your fixed costs, given your price and variable costs per unit Fixed costs are things that must be paid every month Examples rent, insurance, loan interest Variable costs go up and down depending on how many goods or services are being produced Examples: electricity, water and ingredients for products a Lesson 3 & 4 12 What is a business plan? 13. Understand what goes into a business plan? Introduction b. Main Body Appendice 14. True or False, a business plan should discuss risk? 15. What goes into the appendices of a business plan? 16. Who are key personnel? 17 What are operations? 18. What are pro-forma statements? Lesson 5 19. Something that sets your business apart from competitors is called a 20. Define Elevator Pitch 21. How long should a true elevator pitch be? 22. List the elements of an elevator pitch b. d