Question: eBay held a Jam Session where employees could come and learn about an contribute ideas related to the company's strategy. They believed this Playbook Design

eBay held a "Jam Session" where employees could come and learn about an contribute ideas related to the company's strategy. They believed this "Playbook Design Jam Session" was an important step in their structural and cultural change process. When considering Lewin's

3

step model for change, which step does the Jam Session illustrate?

.

Telling stories to create culture

O B

.

Unfreezing

O C

.

Change

.

Refreezing

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