eBook Print tem Segment Contribution Margin Analysis The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses. Time Warner, Inc. Segment Revenues (in millions) Turner (cable networks and digital media) Home Box Office (pay television) $39,500 47,200 Warner Bros. (films, television, and videos) 69,400 Assume that the variable costs as a percent of sales for each segment are as follows: Turner 30% Home Box Office Warner Bros. 42% 46% a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given. Turner Home Box Office Revenues Variable costs Contribution margin Contribution margin ratio (as a percent) b. Does your answer to (a) mean that the other segments are more profitable businesses? Check My Work 3 more Check My Work uses remaining % Warner Bros. Previous Next > Email Instructor Save and Exit Submit Assignment for Grading