Question: eBook The Westchester Chamber of Commerce periodically sponsors public service seminars and programs, Currently, promotional plans are under way for this year's program. Advertising alternatives

eBook The Westchester Chamber of Commerce
eBook The Westchester Chamber of Commerce
eBook The Westchester Chamber of Commerce periodically sponsors public service seminars and programs, Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 110,000 18,000 30,000 Cost per advertisement $1,500 $250 $500 Maximum media usage 21 13 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized () # the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audience contact? ! your answer is zero entero No of commercial Advertisement Alternatives messages Television | Radio 3 Online What is the location of the budget among the three media? Advertisement Alternatives Budget ($) Television B000 Radio 4200 Online 6000 What is the total ince reached What is the total audience reached? 1052000 e) By how much would audience contact increase an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number Increase in audience coverage of approximately Hilde Feedback

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