Question: E-business case study Question (2) (35 marks) For 125 years, the Wall Street Journal (WSJ) has been a venerated newspaper with a focus on global

E-business case study

Question (2) (35 marks) For 125 years, the Wall Street Journal (WSJ) has been a venerated newspaper with a focus on global business. It was a pioneer in developing a pay wall for its digital content in 1997. From 2010 to 2015, however, WSJ began to lag behind other newspapers (e.g., Financial Times, USA Today). In 2015, WSJ undertook a complete redesign of its website and mobile apps across multiple platforms. In 2008, 10% of WSJs traffic came via mobile devices. That figure sits at 55% in 2016 and continues to grow quickly. WSJ has about 900,000 digital-only subscribers, trailing the New York Times (1 million) and coming in ahead of the Financial Times (over 520,000).

a) Demonstrate the customer lifetime value (CLV) concept (10 marks). Thinking about WSJ, how could it use the concept of CLV to increase the overall profitability of its customer base? (10 marks)

b) Discuss the importance of distinguishing between customer acquisition and retention when developing marketing strategies. (15 marks)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

For 1 2 5 years, the Wall Street Journal ( WSJ ) has been a venerated newspaper with a focus on business and a well - educated, discerning readership. It consistently ranks as one of the top...

For 125 years, the Wall Street Journal (WSJ) has been a venerated newspaper with a focus on global business. It was a pioneer in developing a pay wall for its digital content in 1997. From 2010 to...

case study report: The Wall Street Journal: RedesigningforToday'sPlatforms for 125 years, the Wall Street Journal (WSJ) has been a venerated newspaper with a focus on business and a welI-educated,...

(Questions from Lecture and Article) - Discussion Board Activity I need to read the following Lecture Note and the ?Wall Street Journal? articles that I uploaded, and writeanswers for theDiscussion...

2.2 51 Summarizing Data for a Quantitative Variable Exercises Methods 11. Consider the following data. WEB 14 19 24 19 16 20 24 20 file Frequency a. b. SELF test 21 22 24 18 17 23 26 22 23 25 25 19...

Hi, I've talked to you earlier that you know the answers for the Enron case. Is it possible to get this done by afternoon of Wednesday at best. If not I'm also willing to take this on a Friday....

I'm willing to take this before the 19th of may. PROFESSIONAL ISSUES When a company looks too good to be true, it usually is. ; i - I The Rise and Fall of Enron BY C. WILLIAM THOMAS f you''re like...

How does the ratio of water to clay affect the compressive strength of green sand?

Derived classes Full time employee with private salary and constructor and getter methods. Part time employee with private daily wage and constructor and getter methods. In the main function, create...

Capital gains income tax forgiveness for a single person ( who has used the home as a primary residence for the appropriate period of time ) on the sale of a home is: Group of answer choices $ 5 0 0...

As the manager of Smith Construction, you need to make a decision on the number of homes to build in a new residential area where you are the only builder. Unfortunately, you must build the homes...