Question: Eco 7 Case 1 . How do consumers purchase motor oil? Based on this analysis, would you classify passenger car motor oil ( PCMO )

Eco 7 Case
1. How do consumers purchase motor oil? Based on this analysis, would you
classify passenger car motor oil (PCMO) as a low -involvement or high-
involvement purchase? Do the benefits of Eco7 make it a pull product
generated from consumer demand or a push product requiring significant
support from the distribution channel?

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