E-commerce, digital markets, and digital goods are increasing throughout society. After reviewing the key features of e-commerce, digital markets, and digital goods, why do you think firms are increasing the use of these tools? What benefits do these tools provide firms? What potential drawbacks do you see in the use of these tools? What are the benefits and drawbacks these tools bring to retailers?

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Firms are increasingly using ecommerce digital markets and digital goods for several reasons primarily driven by the benefits these tools provide Global Reach Ecommerce allows firms to reach a global ... View the full answer