Econ 5315

Ch. 8 extra credit for Ted Talk: "Start with Why"

Due unit end date, after the end of the Ch. 8 discussion.

Go to http://www.youtube.com/watch?v=u4ZoJKF_VuA (or

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/transcript?language=en

for a transcript) and view (or read) Simon Sinek's 18-minute Ted Talk, "Start with Why, " and briefly describe:

1. How the architecture of the human brain affects decision-making
2. What this means for a firm that is trying to recruit and retain employees that "fit"
3. What this means for a firm that is trying to build customer loyalty