(a) According to Graham et al. (2006), on average, which measure of firm value do CEOs perceive to be of most importance to outside stakeholders?

(b) According to Graham et al. (2006), are there specific types of companies that do not view this measure as most important? Which types and why? Identify and discuss at least two types of companies.

(c) Describe which measure of firm value your chosen company’s CEO and top-level managers perceive most important to outside stakeholders. You need to show specific evidence for your answer.

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