Question: ED Spreadsheet Use the Excel template VLC to analyze how the value of a loyal customer (VLC) will change if the average customer defection rate

ED Spreadsheet Use the Excel template VLC toED Spreadsheet Use the Excel template VLC toED Spreadsheet Use the Excel template VLC to

ED Spreadsheet Use the Excel template VLC to analyze how the value of a loyal customer (VLC) will change if the average customer defection rate varies between 15 and 40 percent (in increments of 5 percent) and the frequency of repurchase varies between 3 and 9 times per year (in increments of 1 year), the average purchase price is $75 per visit and the contribution margin is 10 percent. Complete the table below for corresponding values of defection rate and repurchase frequency. Round your answers to the nearest cent. Defection rate Repurchase frequency 3 4 5 6 7 8 9 0.15 $ $ $ $ $ $ $ 0.20 $ $ S $ $ $ $ 0.25 $ $ S $ $ $ $ 0.30 $ $ $ $ $ $ 0.35 $ $ $ S $ $ $ 0.40 $ $ $ $ $ $ $ Choose the correct graph illustrating the impact of these assumptions on the VLC. The correct graph is -Select- -Select- graph A A. graph B graph c graph D -450 400 A. +450 -400 350 300 250 200 -150 100 -50 Re purchase frequency Defection rate=0.40 Defection rate=0.35 Defection rate=0.30 Defection rate=0.25 Defection rate=0.20 Defection rate=0.15 B. -450 -400 350 300 250 200 150 -100 50 D. C. -450 400 350 300 250 -200 150 -100 50 Repurchase frequency Defection rate=0.15 Defection rate=0.20 Defection rate=0.25 Defection rate=0.30 Defection rate=0.35 Defection rate=0.40 D. -450 400 350 -300 250 200 , 150 100 -50 77107010

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