Edge

canada$/$marketing$/$segmentation$/$#$/1206953$b$113$c$5$e$0439$f$0$f$111$a$60608$cb$\_$qualsims$\_$canadamarketingsegmentationarm

Segmentation, Targeting, and Positioning

MY PROGRESS $-14\%$

Decision Point: Your Next Step

Now that you have your primary segmentation variables identified, what should your next step be$?$

Select an option from the choices below and click Submit.

Identify the market segments to target.

Design a marketing campaign.

Identify an overall positioning strategy.